- Más ladrillo contra la crisis del ladrillo
- La Generalitat utilizará el fallo del tribunal europeo para buscar inversores
- CRISTINA VÁZQUEZ - Valencia
- EL PAÍS - 31-05-2011
- El Consell, apoyado por todo el sector de la construcción, anunció ayer una ofensiva en el exterior para atraer nuevos inversores inmobiliarios al calor de la reciente sentencia del Tribunal de Justicia de la UE. "El tribunal ha dejado muy claro que la legislación valenciana es ajustada a derecho en todo lo referente al urbanismo", reiteró el vicepresidente primero del Consell, Vicente Rambla. A su lado, el consejero del ramo, Juan Cotino, asentía.
- El Gobierno valenciano aprovechará el foro creado en torno a la Estrategia Territorial para crear comisiones con empresarios y colegios de arquitectos y de ingenieros para explicar al mundo que invertir en esta autonomía es seguro desde el punto de vista jurídico.
- El Consell está decidido a encarar la crisis, pasados apenas tres años del estallido de la burbuja, con su apoyo al negocio de la promoción inmobiliaria. O, lo que es lo mismo: Más ladrillo para copmbatir la crisis del ladrillo. Solo así se entiende la prórroga ordenada por el Consell de más de 150 Programas de Actuación Integrada (PAI) -según cálculo del colectivo Abusos Urbanísticos No (AUN)- que la crisis económica frenó en seco y que podrán retomarse en cuanto el sector financiero se reponga.
- Junto al vicepresidente Rambla y el consejero Cotino se alinearon el presidente de Cierval, Rafael Ferrando, la presidenta de la Federación Valenciana de Municipios y Provincias (FVMP), Elena Bastidas, el presidente de la Cámara de Comercio de Valencia, José Vicente Morata, representantes de las cámaras de Alicante, Alcoi y Orihuela, los presidentes de las asociaciones de promotores de las tres provincias y la cabeza visible de las cooperativas de vivienda, Vicente Diego.
- El dirigente cameral José Vicente Morata explicó que contactarán con todas las Cámaras del norte de Europa y de los países anglosajones para exponer el resultado de la sentencia y dejar claro que este es un territorio "interesante" para el turismo, para residir y para las empresas.
- Los excesos de la última década del sector inmobiliario, pese a que ahora el Consell saque pecho y repita que el tribunal ha avalado su política urbanística con la sentencia, han dejado una estela de problemas. El más grueso son las 110.000 viviendas de nueva construcción -según datos del Ministerio de Fomento y que otras entidades elevan a casi 200.000- que siguen sin venderse en la Comunidad Valenciana tres años después de que estallara la crisis. A este mar de pisos sin comprador se dirigirán los esfuerzos anunciados ayer por el Consell. "Queremos garantizar a los inversores que aquí hay seguridad jurídica para comprar estos bienes", subrayó Cotino, que, al igual que Rambla, culpó a los socialistas y "sus adláteres" de orquestar una campaña que ha perjudicado a los intereses valencianos. A beneficio de inventario quedaron los informes -en especial, el Informe Auken, que toma su nombre de la eurodiputada liberal que coordinó su redacción- donde se describen prácticas urbanísticas abusivas para miles de pequeños propietarios de suelo.
- Esta sentencia no evitará al Consell la necesidad de simplificar y aclarar la mucha legislación urbanística valenciana que ha generado en estas dos últimas legislaturas y contra la que han protestado profesionales del sector por farragosa. Ayer, el consejero Juan Cotino lo aclaró: "La tocaremos para reducir la tramitación", dijo. La Generalitat deberá refundir los textos para suprimir incongruencias.
- De los 150 PAI que AUN ha estimado que pueden ser prorrogados gracias a la acción del Consell, Cotino ni confirmó ni desmintió la cifra: "No sé de cantidades", dijo. "Yo le digo lo que hemos hecho y es que los Ayuntamientos pueden pedir la prórroga de los PAI que podían caducar. Lo hacemos para que la crisis no perjudique a nadie", añadió.
- Y para que no haya dudas de la ofensiva, la Generalitat difundió un comunicado en el que una revista china -Landscape Architecture China- ha colocado a la Comunidad Valenciana como "referente internacional" en políticas territoriales y paisajísticas, incluso menciona la Estrategia Territorial, aprobada hace escasamente cinco meses y cuya aplicación ni valoró el Consell en la campaña electoral por el poco tiempo que llevaba en marcha. A lo que sí que contestó la Coalició Compromís es a otro anuncio de Cotino, en el que comenta el interés de inversores del Golfo Pérsico en venir a esta autonomía. "No sirve para nada más que para engañar a la gente", comentó la diputada electa Mònica Oltra.
- A grandes rasgos
- - PIB. La construcción pasó entre 2000 y 2005 del 9% al 12% del PIB, según la Universitat de València.
- - Empleo. El número de trabajadores de la construcción en 2006 era de 271.000, el doble que una década atrás.
- - Vivienda protegida. El pinchazo de la burbuja inmobiliaria ha detenido la construcción de 22.000 viviendas protegidas que estaban ligadas al desarrollo de los PAI.
- - Paro. El desempleo afectaba en 2010 a algo más de 100.000 personas en el sector de la construcción.
- - Crisis y 'stock'. La acumulación de viviendas sin vender asciende, según los últimos datos disponibles en el Ministerio de Fomento, a unas 110.000.
- La Generalitat utilizará el fallo del tribunal europeo para buscar inversores
Burson-Marsteller (BM), headquartered in the United States and with offices in 67 countries worldwide, was employed by Spain's secretary of state for housing, Beatriz Corredor, to assist with the launch of Spain's international property roadshow that kicked off in London last week.
Since then it has emerged that BM, on behalf of Facebook, approached well-known blogger, Christopher Soghoian, urging him to investigate Google's privacy policy in exchange for getting the piece published on influential sites such as The Huffington Post and The Washington Post.
BM has terminated its contract with Facebook but continues to work on behalf of the Spanish government, as its ministers attempt to pitch the sale of the country's 700,000 unsold holiday homes to European and Russian investors in a bid to kickstart a flailing economy.
BM's PR consultants were in attendance at the first roadshow event, held in London last week, and were responsible for identifying and contacting local media and raising publicity for the event entitled:"Look. Think. Invest. The Spanish Real Estate Market in your hands."
President of BM's Spanish office Carmen Valera, said: "The way the work was done for Facebook was not at all standard operating procedure and was against our policies, and the assignment on those terms should have been declined.
"BM started working on behalf of the secretary of state of housing to coincide with the celebration of London's event within the framework of the international information tour, to report on the current situation of the Spanish real estate market.
"BM identified the local journalists to be invited to the event and contacted them.
"It is the first project that Spain has undertaken for the Spanish government in the present year and the first time with the secretary of state for housing."
The London event received a poor reaction from UK investors who considered the value of Spanish land to be overvalued, despite the presentation revealing prices had fallen up to 50 per cent in certain coastal regions.
Charles Svoboda*, a former head of Canadian Intelligence and veteran campaigner against the unfair expropriation of land by the Spanish authorities, said: "I can't say I'm surprised. The PR firm in question also has links [interlocking officials on their respective management teams] with property-selling firms here in Spain.
"They would do better to hound the authorities to do a better and more honest, transparent job when it comes to dealing with property related problems that abound in Spain, rather than to lure more unwary buyers into the money trap that is much of Spanish real estate.
"This sort of control goes with the territory, it seems. Free speech is a luxury afforded only to those who spout messages the authorities wish others or themselves to hear."
Telegraph Expat's Spanish Planning Scandal campaign is supporting the thousands of expats who have been affected by the illegal homes crisis in Spain. You can find all the latest news on the situation here.
*Charles Svoboda notes that " I don't know where my status as "Former head of Canadian Intelligence" came from. True, I was DG at CSIS ( Canadian Security Intelligence Service) (1991-96) after I left the diplomatic service, and wrote public articles, commentaries, etc. in that capacity. That is clear from "googling" my name. But that's not the same thing, as this piece suggests. And it's not relevant here anyway. Otherwise, apart from the facts that there are many more than 700,000 unsold houses here, maybe almost
double that number according to some reports, and that the complex "expropriation" process isn't used, rather it's an out right land and money grab, the Telegraph is performing a useful and timely service to its readers with such articles. The control I was referring to, put in its context, had to do with how the launch of the road show was rigorously stage managed in London by the PR firm and the Spanish Embassy, to minimize any chance of disruption or any other views about Spanish property being expressed".
"BM identified the local journalists to be invited to the event and contacted them.
"It is the first project that Spain has undertaken for the Spanish government in the present year and the first time with the secretary of state for housing."
The London event received a poor reaction from UK investors who considered the value of Spanish land to be overvalued, despite the presentation revealing prices had fallen up to 50 per cent in certain coastal regions.
Charles Svoboda*, a former head of Canadian Intelligence and veteran campaigner against the unfair expropriation of land by the Spanish authorities, said: "I can't say I'm surprised. The PR firm in question also has links [interlocking officials on their respective management teams] with property-selling firms here in Spain.
"They would do better to hound the authorities to do a better and more honest, transparent job when it comes to dealing with property related problems that abound in Spain, rather than to lure more unwary buyers into the money trap that is much of Spanish real estate.
"This sort of control goes with the territory, it seems. Free speech is a luxury afforded only to those who spout messages the authorities wish others or themselves to hear."
Telegraph Expat's Spanish Planning Scandal campaign is supporting the thousands of expats who have been affected by the illegal homes crisis in Spain. You can find all the latest news on the situation here.
*Charles Svoboda notes that " I don't know where my status as "Former head of Canadian Intelligence" came from. True, I was DG at CSIS ( Canadian Security Intelligence Service) (1991-96) after I left the diplomatic service, and wrote public articles, commentaries, etc. in that capacity. That is clear from "googling" my name. But that's not the same thing, as this piece suggests. And it's not relevant here anyway. Otherwise, apart from the facts that there are many more than 700,000 unsold houses here, maybe almost
double that number according to some reports, and that the complex "expropriation" process isn't used, rather it's an out right land and money grab, the Telegraph is performing a useful and timely service to its readers with such articles. The control I was referring to, put in its context, had to do with how the launch of the road show was rigorously stage managed in London by the PR firm and the Spanish Embassy, to minimize any chance of disruption or any other views about Spanish property being expressed".
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